Digital Media

Digital Media Is all electronic media that can be stored, accessed and manipulated using a computer.

Another definition is that digital media is any communication media that operates with various data formats that can be read by encoded machines.

This digital media can be created, viewed, distributed, modified, listened to and stored on digital electronic devices.

Usually this digital media is used in software, video games, videos, websites, social media, online advertising.

The word media applies to many things in the 21st century, from mass media to news media, and also traditional media to various emerging forms of digital media.

Although you may be able to find several different and similar examples, you definitely use some form of media in your daily life.

Before the advent of the digital era, the most popular forms of media were what you now call analog or traditional media such as radio, newspapers, magazines, billboards and others.

Since then, the technological revolution has succeeded in bringing various types of new media which currently play a major role in disseminating information and entertainment to the world community.

Whenever you want to use a computer, tablet or smartphone, open a web-based system and application, you can use digital media.

This digital era began to unfold in the second half of the 20th century, when computer technology slowly infiltrated various industries and then moved into the public domain.

So, what is meant by digital media? The answer is not simple, defining digital media is very difficult because it is developing very rapidly along with innovations in technology and how people interact with it.

As you move into the future, your daily use of digital media will most likely increase.

For more details, please just read the review regarding Digital Media below until the end.

Importance of Digital Media Platforms

Digital media is a content format that can be accessed by digital devices and can be stored, accessed and manipulated using electronic media.

This digital media has many advantages compared to traditional media such as print media.

As time goes by, digital media continues to develop and there are always new and innovative ways to use it.

Digital media has changed the way you communicate and consume information, it allows everyone to connect and share thoughts and ideas instantly.

Linguistically, "Media" means means, tools or channels, and "Digital" itself is related to or using computers or the internet.

In this way, the definition of digital media is media that uses computer devices and also internet networks.

Digital media is information that is shared via digital devices or screens. Basically, digital media is all kinds of media that depend on electronic devices for creation, distribution, display and storage.

This digital form of media can be created, modified and also distributed via electronic devices.

Here are some reasons that you may not know why Digital Media platforms are so important, namely as follows:

A. Facilitate Social Interaction

Digital media really allows people or communities to connect with each other from all over the world.

With digital media, it is possible to communicate with each other individually.

Which makes it much easier to be able to build relationships and also interact with people you have never met before.

B. Optimizing Social Media and Brand Recognition

Digital media has provided or offered convenience in running a business to be able to reach customers or consumers.

Where you can sell products and business services, this will make it very easy for your business to be able to create and maintain a strong online presence.

C. Increasing the MSME Business Field

Digital media has leveled the playing field for all small and medium businesses such as MSMEs.

Where small and medium businesses can now compete with much larger businesses by using digital marketing techniques such as social media marketing and search engine optimization.

D. Aligning the Way Consumers Shop

Digital media has changed the way consumers shop, where consumers can now research products and services online before they make a purchase.

E. Improve Communication and Collaboration

Digital media has improved communication and collaboration between people, in this case it can enable everyone to share ideas and also work on projects together from all over the world, this will make it easier to stay connected and also collaborate on projects.

Types of Digital Media

Traditional or (non-digital) media includes several types of communication technology, some of which have been around for hundreds of years.

Newspapers, magazines, books and other printed materials are also included in the first type of traditional media.

These forms of mass media survived and were joined in the 18th century by the telegraph and in the 20th century by radio and television, the first examples of mass media.

These are the types of Digital Media that you should know about and perhaps not everyone knows about at this time, namely as follows:

A. Audio

Forms of digital audio media include digital radio stations, podcasts, and audiobooks, with tens of millions of Americans already subscribing to digital radio services such as Apple Music, Spotify. Tidal, Pandora, and also Sirius already provide various kinds of music stations and can enable users to listen to a database of millions more according to demand.

B. Videos

There are many visual digital media outlets, ranging from streaming films and television services such as Netflix to realistic virtual bed simulators used in medical institutions.

One of the biggest players in digital visual media is YouTube, which already stores billions of videos.

C. Social Media

Social media includes sites such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat, which allow users to interact with each other by posting texts, photos, and videos, leaving likes and comments in order to create informed conversations about pop culture, sports, and social media. news, politics and daily events in users' lives.

D. Advertising

Advertisers have entered the digital media landscape, leveraging marketing partnerships and advertising space wherever possible.

Today the internet has moved away from the use of pop-up and autoplay ads, which initially flooded early websites and drove visitors away.

Instead, advertisers are now looking for original content and other methods to keep consumers invested without overselling their products.

E. Literary News and Others

Perhaps traditionally, people or society would consume or read texts through books, printed newspapers, magazines, and the like.

Even though digital media has mushroomed nowadays, the desire for that kind of reading experience still exists.

This certainly influences Research from the Pew Research Center showing that as many as 38% of adults in the US read news online.

The proliferation of literary websites, the popularity of resources such as Wikipedia, and the rise of e-readers such as the Kindle have all increasingly underscored the importance of written works in digital media.

The final word

That's all the discussion in this article about digital media that we can provide for those of you who may not really understand it.

We hope that the explanation above can broaden your insight and knowledge.

If you feel that the review above that we have outlined is important, don't forget to help share this article with your friends or relatives who don't know about it yet.

After all the various explanations in this article, that's all and we thank you for the time you have taken.

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Gisella E.

Praktisi teknologi yang berbagi pengetahuan dan pengalaman seputar teknologi informasi dan media sosial.